On Tuesday, February 20, 2024, the X account for the McDonald’s fast-food restaurant company shared a video revealing a collaboration with Studio Pierrot.
The short trailer quickly reveals the date of Monday, February 26, 2024 at the end, hinting that fans can expect more details about the collaboration on that day.
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Aside from that, there isn’t much information available about the project’s focus or format. The trailer showcases an anime-esque artstyle, a clear reflection of Studio Pierrot’s involvement in the project.
Moreover, the video contains various anime-inspired elements, but its main purpose appears to be promoting McDonald’s.
For instance, about half of the scenes showcase McD products or logos, such as two characters enjoying Chicken McNuggets or a carton of french fries being filled.
Studio Pierrot’s involvement in the collaboration will be revealed by next week, as indicated at the end of the video.
One potential hint about the real essence of this collaboration between McD and Studio Pierrot can be found in a tagline in the video that states “at participating McDonald’s for a limited time.”
It implies that there will be physical products released in conjunction with the collaboration, such as a new food item or collectible memorabilia.
Regrettably, there isn’t much additional information available about the collaboration based on what fans have. McDonald’s has previously collaborated with anime, but these collaborations were usually exclusive to Japan and shared on the company’s Japanese social media platforms.
Yet, the promotion shared on the company’s main account indicates it may be a collaboration available worldwide.
